- Subway has debuted a new take on the iconic “$5 footlong” — the $4.99 footlong.
- Starting in January, five popular Subway sandwiches are $4.99.
- Some Subway franchisees protested the deal.
- Subway’s store count dropped by more than 900 and national sales declined in the US in 2017, people with knowledge of the situation told Business Insider.
Subway has brought back the $5 footlong two years after officially retiring the popular deal.