Subway brought back the $5 footlong — and it reveals a huge internal battle brewing at the chain

  • Subway has debuted a new take on the iconic “$5 footlong” — the $4.99 footlong. 
  • Starting in January, five popular Subway sandwiches are $4.99.
  • Some Subway franchisees protested the deal.
  • Subway’s store count dropped by more than 900 and national sales declined in the US in 2017, people with knowledge of the situation told Business Insider.

Subway has brought back the $5 footlong two years after officially retiring the popular deal. 

Franchisees in crisis

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