Walmart has a new website for wealthy shoppers — here’s what it’s like

  • Walmart is targeting wealthy shoppers with a new online shop that features upscale fashion brands sold by Lord & Taylor.
  • The shop, which is launching in the coming weeks, will be accessible through a new tab on Walmart’s website called “premium brands.”
  • Walmart’s current clothing assortment will live under a separate tab called “everyday brands.”
  • Walmart.com’s best-selling dresses cost between $9 and $20, while dresses on the “premium brands” site cost between $41 and $159.

Walmart is trying to lure wealthy shoppers to its website with a new online shop featuring upscale fashion brands sold by Lord & Taylor.

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