Dippin’ Dots’ CEO says that the brand’s feud with ‘villain’ Sean Spicer grew sales and provided the marketing boost of ’50 Super Bowl ads’

  • Dippin’ Dots sales and franchisee inquiries soared after a public feud with Sean Spicer.
  • The company’s CEO, Scott Fischer, told Business Insider that the feud had the impact of “50 Super Bowl ads.”  
  • “I think people have to have a hero and a villain,” Fischer said. “We may not be the hero, but Spicer was definitely the villain.”

Dippin’ Dots’ sales soared after a public feud with then-White House press secretary Sean Spicer.

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