8 ‘Amazon-proof’ businesses that are defying the retail apocalypse

  • Amazon‘s enormous ambitions have led it to expand from online retail into film and television production, advertising, and cloud computing, among other industries.
  • While it may seem that no business is safe from Amazon, a 2017 investor survey from Morgan Stanley Research indicated that some industries may not be threatened by Amazon in the near future.
  • Those industries include auto parts, beauty, and home improvement.

It’s no secret that Amazon is a major threat to many businesses.

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