Amazon’s Whole Foods delivery service is off to a roaring start — and it’s a huge threat to Instacart

  • Amazon is now offering two-hour deliveries from select Whole Foods stores through its Prime Now service.
  • Amazon couriers are already outnumbering couriers from Instacart at one Whole Foods store in Austin, an employee told Business Insider.
  • The service will be rolled out nationwide, which could threaten Instacart’s business in Whole Foods.

Amazon started offering customers two-hour deliveries from select Whole Foods stores last week.

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