Pepsi is investing in a $1 billion part of its business to avoid the retail apocalypse that wrecked Sears and Macy’s

  • PepsiCo announced Tuesday it is reinvesting some of the millions of dollars it is saving under the new GOP tax plan in e-commerce.
  • E-commerce already accounts for roughly $1 billion in Pepsi’s annual retail sales.
  • Analysts have said that Coca-Cola and Pepsi haven’t braced for e-commerce’s impact, with one calling out beverage giants for their “antiquated” approach. 

PepsiCo is investing in e-commerce to avoid the downward spiral that is dooming retailers like Sears and Macy’s. 

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